Tuesday, April 11, 2017

Tourism operators band together for Valley promo

A NEW campaign has been launched to promote the Derwent Valley as the next go-to destination for local and interstate tourists. Local business and tourism operators have banded together to showcase the area with a new video and website.

“We drove down the valley 14 years ago and realised that it was as beautiful and diverse as anything we’d seen anywhere inthe world,” said Laurelle Grimley, owner and operator of local businesses Woodbridge on the Derwent and Truffle Lodge.

Mrs Grimley is one of those who have been part of the creation of the "Derwent Valley Tasmania" branding initiative to promote the region as the ideal destination for tourists wishing to sample the best that the state has to offer.

While the area is already a popular day-trip destination, Derwent Valley Tasmania is promoting the valley as an ideal base for exploring all of Southern Tasmania. Mrs Grimley said the Derwent Valley had something to offer everyone.

“We have incredible food and produce, award winning wineries, breathtaking scenery and incredible heritage buildings and history, plus the whole area is one huge adventure tourism hub,” she said.

The campaign is supported by Brand Tasmania and the Derwent Valley Council. Check out the video below and visit www.derwentvalleytasmania.org.au for more.

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