Friday, January 31, 2014

Redlands eyes Chinese whisky market

A Redlands barrel top for the
Chinese export market.
PRODUCING whisky for export to China is the latest initiative of the steadily-growing Redlands Estate at Plenty, near New Norfolk. A partnership announced today is expected to see a sustainably produced internationally-focused whisky grown from the soil in the Derwent Valley.

Redlands Estate chairman Peter Hope today spoke of a partnership between Redlands Estate and NRM South focused on producing a whisky for the Chinese market that will be produced using sustainable agriculture practices. NRM South CEO Donald Coventry said the partnership was the perfect fit for NRM South’s focus on sustainable agriculture and is excited about the opportunity to contribute to the growth of the Tasmanian whisky industry.

“Redlands Estate is an iconic Tasmania brand that is already working toward a premium quality whisky," Mr Coventry said. "Our goal is to assist Redlands to deliver a product within a few years that is clearly produced with the environment in mind. Consumers are now interested to know where their products come from and how they are grown and we can help Redlands lead the way.

“Our goal is that Redlands Estate will not only be able to reduce its impact on soil and water by undertaking sustainable management practices on the property but also ensure a quality yield for their whisky. Our goal is that the property will continue to produce a high quality crop well into the future and this information can benefit the growth of the industry as a whole,” he said.

“The Derwent Valley has such a rich history of productive agriculture and we’re pleased to help continue this legacy.” NRM South hopes the partnership with Redlands Estate will demonstrate the value in undertaking sustainable property management to generate interest from other producers within the southern region.

NRM South is supported by the Tasmanian and Australian Governments and it works with property owners and managers throughout southern Tasmanian to investigate and implement innovative sustainable agricultural practices that reduce environmental impacts. NRM South more broadly works in partnership other organisations and the community to improve the quality of the region’s natural resources.

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