|The front of the New Norfolk cigarette card.|
The card is number 93 in a series of 100 published in 1925 by cigarette manufacturer W.D. and H.O. Wills. Cigarette cards were collectable items used to stiffen soft packs of cigarettes and to advertise particular brands.
Wills' "Australian Scenic Series" featured images from around the country, including a view of Russell Falls among the half-dozen Tasmanian pictures. The cards measure about 6.9cm x 5.3cm.