Comeback Tour, the two-month campaign starts today.
Tourism Minister Scott Bacon said the campaign had been developed by Tourism Tasmania and the local tourism industry and would involve print, radio, television and social
media. "The recent fires hit areas like the East Coast, the Tasman Peninsula
and the Derwent Valley at the peak tourist season, having a significant
impact on many businesses, Mr Bacon said.
"We want to encourage Tasmanians to support those operators by
heading to these magnificent parts of our state - and not just for a day
trip," he said. "This is about getting people back to spend a night or two exploring everything these regions have to offer. It's about restoring those communities by getting visitors back to
all those businesses who have a stake in the tourism industry.
The television advertisement feature operators and other business owners from
fire-affected areas. This includes the operators of attractions at Mt Field National Park and Strathgordon. The ads also direct viewers to a Tassie Comeback Tour
Facebook page containing itineraries, ideas and information.
"The TV advertising is being further supplemented with print
advertising, an eight-page feature in the state's three regional daily
newspapers, and radio advertising through most of the state's
metropolitan and regional commercial stations," Mr Bacon said.
The Facebook pages include suggested tours of the Derwent Valley over two-day (http://on.fb.me/WfkF4r), three-day (http://on.fb.me/Wfq9fz) and five-days (http://on.fb.me/WfqjDA). These can also be downloaded as PDF files. For the purposes of this campaign, the term "Derwent Valley" wisely includes the neighbouring Central Highlands.