Thursday, February 28, 2013

Derwent Valley comeback tour

TWO iconic Derwent Valley tourist attractions feature in a $250,000 marketing campaign aimed at encouraging Tasmanians to support tourism operators in the state's bushfire-affected areas. Dubbed the The Tassie Comeback Tour, the two-month campaign starts today.

Tourism Minister Scott Bacon said the campaign had been developed by Tourism Tasmania and the local tourism industry and would involve print, radio, television and social media. "The recent fires hit areas like the East Coast, the Tasman Peninsula and the Derwent Valley at the peak tourist season, having a significant impact on many businesses, Mr Bacon said.

"We want to encourage Tasmanians to support those operators by heading to these magnificent parts of our state - and not just for a day trip," he said. "This is about getting people back to spend a night or two exploring everything these regions have to offer. It's about restoring those communities by getting visitors back to all those businesses who have a stake in the tourism industry.

The television advertisement feature operators and other business owners from fire-affected areas. This includes the operators of attractions at Mt Field National Park and Strathgordon. The ads also direct viewers to a Tassie Comeback Tour Facebook page containing itineraries, ideas and information.

"The TV advertising is being further supplemented with print advertising, an eight-page feature in the state's three regional daily newspapers, and radio advertising through most of the state's metropolitan and regional commercial stations," Mr Bacon said.

The Facebook pages include suggested tours of the Derwent Valley over two-day (, three-day ( and five-days ( These can also be downloaded as PDF files. For the purposes of this campaign, the term "Derwent Valley" wisely includes the neighbouring Central Highlands.

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